This unique formula is an effective combination of a mild baby shampoo base with powerful moisturizers and conditioning agents. It contains silk amino acids that penetrate through hair cuticles and to the hair keratin to provide important moisture to the hair shaft. These silk amino acids allow hair to be flexible and have wonderful body. The conditioning agents of the Sugar Plum Shampoo result in an EZ comb-out of the coat and excellent static control. These conditioning agents are moisture magnets that aid in maintaining the critical moisture balance of the coat. This combination will re-moisturize the skin and coat, leaving both in top condition. 24:1 concentrate. Hypo-allergenic and gentle. Safe for cats. Matching conditioners and colognes available.